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Get Mobile Friendly or Get Lost
“It’s safe to say mobile SEO is now a requirement for mobile commerce.” This is a direct quote from Brian Klais, president of mobile marketing firm Pure Oxygen Labs LLC and a mobile search engine optimization expert. It comes from a recent online article announcing that Google is adding a “Mobile Friendly” label to sites that are optimized for smart phones.
So, just in case you haven’t gotten the message loud enough or clearly enough yet, if your business is not focused on mobile optimization right now you will find yourself on Google’s “naughty list” and will be missing out on massive opportunities. What that really means is your business will get lost because it will not even come up on a search list.
Google is also considering using this “mobile-friendly” label as a ranking system, so those businesses that are mobile optimized will be the first to come up in a search. Get found with “Mobile Friendly” sites or Get lost in Search!