SEO can help a business increase its online visibility, attract more qualified traffic to its website, and ultimately generate more leads and sales.

This is achieved through a combination of on-page and off-page techniques that make a website more attractive to search engines and improve its relevance to specific keywords. The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines like Google.

YES. SEO can be an important part of a company’s digital marketing strategy, especially for businesses that rely on search engines to reach their target audience. If your business has an online presence and you want to attract more qualified traffic to your website, then you may benefit from it.. SEO can provide a high return on investment (ROI) by helping a business rank higher in search results and reach its target audience more effectively.

SEO works by making a website more attractive to search engines like Google. When a search engine crawls a website, it looks for specific elements that indicate the website’s relevance and authority on a particular topic. These elements include things like the website’s content, the use of keywords, the structure of the website’s URLs and internal linking, and the presence of external links from other websites. The search engine then uses algorithms to determine the ranking of a website in its search results based on these factors.

There are several tools and techniques you can use to find keywords that people are searching for to find businesses like yours. Some popular tools include:

• Google’s Keyword Planner: This is a free tool provided by Google that allows you to enter specific keywords or phrases and see how many people are searching for them. It also provides data on the competition level for each keyword and suggests related keywords that you may want to consider.
• SEMrush: This is a paid tool that provides a range of features for keyword research, including a keyword magic tool that helps you find relevant keywords and phrases based on your business or website.

There are many factors that can affect the ranking of a website in search engine results pages (SERPs). Some common reasons why a website might not be ranking well on Google include:

• The website is not optimized for the keywords it is targeting.
• The website does not have enough high-quality content.
• The website does not have enough external links from other reputable websites.
• The website has technical issues that prevent search engines from crawling and indexing it properly.
• The website is not mobile-friendly.

The amount of time it takes for a website to rank on Google can vary significantly depending on a number of factors, including the competitiveness of the keywords the website is targeting and the quality and authority of the website itself. However, it’s important to note that SEO is a long-term strategy, and the time it takes to see results can vary depending on the specific goals and efforts of a website.

It depends on several factors including the number of keywords being targeted, the keyword difficulty & whether you are trying to rank locally or nationally etc. But generally, between $500 to $1,500 per month.